Custom & Bespoke Rugs
Designed For You
Custom & Bespoke Rugs
Finding the right piece for a space is not always simple. Every room has its own proportions, colors, and atmosphere. That is why Heratia offers the possibility to customize select designs or create a rug made specifically for your project.
Our customization service allows you to adapt existing Heratia designs to the dimensions, colors, and details that best fit your space. For more specific needs, we can also explore fully bespoke pieces, developed in collaboration with our artisan partners.
If you would like to discuss size adjustments, color variations, or a custom design, please contact us at contact@heratia.com. We will be happy to guide you through the process and help create something truly suited to your space.
How does it work?
Your Taste
Browse our collection of hand-knotted rugs during a free consultation and decide on your preferred technique & design. Our complimentary consultations can take place remotely via phone or video call for all our international customers.
Choose from an array of colors. We can send you physical samples and offer our expert assistance to help you create the perfect design for your home.
Settle on your colors and design & let the team take it from here, producing digital mock-ups for your approval.
Your rug is made-to-order by women weavers in northern Afghanistan. Each flatweave or hand-knotted rug takes a team of two or more weavers between 2-6 months to make, depending on the size. We will update you along the way to ensure your design has been translated perfectly to your specification.
Once completed, your rug is sent to our team in NYC, where it is carefully inspected to guarantee the highest quality, and carefully packaged ready for first class delivery. We ship internationally via DHL express.
Transformation
Transform Your Space with the Perfect Rug
Our collection is designed to add texture, color, and character, helping to tie together furniture and décor while creating a balanced and comfortable atmosphere. From subtle elegance to bold statement pieces, the perfect rug can redefine your space and bring your interior design vision to life.
A well-chosen rug can instantly transform the atmosphere of a room. What once felt plain or unfinished becomes warm, balanced, and inviting. By adding texture, color, and pattern, a rug helps anchor your furniture and bring harmony to the entire space.
Effortless
Flatweave Rugs
Technique
Flatweave rugs, also known as kilims, are carefully crafted using one of the earliest forms of weaving. Made by interlocking warp and weft threads, the patterns tend to be linear and geometric. As the name suggests, they are flat in appearance, without a pile, and are lightweight and thinner than their hand-knotted counterparts.
Afghan Flatweaves
Our flatweave rugs are spun from raw wool and are finely handwoven in Afghanistan, combining contemporary design with age-old techniques.
Part of what makes Afghanistan’s flatweave rugs so special is the wool they are made from. Each strand of wool is individually spun by hand, giving the rugs great character. With its unusually long strands Ghazni wool is also famously hardwearing.
Colours
Every one of our flatweave wool rugs can be customised - at no extra cost. Personalise your design to the perfect dimensions and colours.
There are 50 hues to choose from so you can create a unique design that feels at home in your space. Made predominantly from natural dyes, each colour gives the kilims their subtle hues developing a warm patina over time.
HERATIA
Custom Rugs
Technique
Afghanistan is one of the last places in the world where hundreds of thousands of weavers make high quality hand-knotted rugs using traditional techniques. Depending on its size, each hand-knotted rug takes teams of 2-5 weavers four to five months to make, with individual rugs often involving over a million individual knots. This meticulous, labour-intensive process, produces rugs of exceptional character, designed to last for generations to come.
Wool
Our hand-knotted rugs are entirely made from natural wool. This wool is unique to Afghanistan due to its terrain and climate, it imbues every rug with a silky, luxuriant finish, absorbing and reflecting colour with rich abrash - the technical term used to describe the mottled effect given by each strand of wool's subtle variation of color.
Endless Possibilities
Afghan rugs are an exciting canvas for any artwork or design. The weavers are extremely talented and the scope for variation is endless. Each of the hand-tied knots is equivalent to a pixel in a photograph, facilitating the accurate translation of virtually any design into a luxurious rug.
